Strategic Intelligence Dashboard

myTRS Market Research Command Center

Last Updated

December 3, 2025

⚠Internal Only: This dashboard is not linked from the main site navigation. Access only via direct URL.

Global TAM

$1.86B

↑ Growing

Market CAGR

11.1%

↑ Growing

LTV:CAC Ratio

12-24:1

↑ Growing

CAC Payback

1.8-3.6 mo

↑ Growing

Gross Margin

~85%

Churn Rate

<5%

↑ Growing

SWOT Analysis

32 factors

📄SWOT-ANALYSIS.md

▲ Strengths

S125+ years founder expertise9.5/10
S2Super Bowl/NCAA/Olympics scale10/10
S324/7 on-site support model9/10
S4Event industry insider credibility8.5/10
S5Proven 10,000+ volunteer capacity9/10

▲ Opportunities

O1$1.86B market, 11.1% CAGR10/10
O2Competitor UX failures9.5/10
O3Rising integration demand9/10
O471% nonprofits adopting AI8.5/10
O5Per-volunteer pricing backlash9/10

▼ Weaknesses

W1Limited brand awareness8/10
W2Smaller marketing budget7.5/10
W3Geographic concentration (U.S.)6.5/10
W4Review volume (124 vs 1,993)8/10
W5Sales team capacity7.5/10

▼ Threats

T1Well-funded competitors8/10
T2Rosterfy enterprise dominance7.5/10
T3Market consolidation (M&A)6.5/10
T4Economic downturn impact7/10
T5Free competitors (SignUpGenius)6/10

Strategic Priorities by ROI

ranked

Review Capture Program

1,567% ROI

Investment:$10K-$15K

Confidence:High

EXECUTE NOW

Revenue Diversification

3,400-11,000% ROI

Investment:$25K-$50K

Confidence:Medium

EXECUTE NOW

Sports/CVB Market Entry

1,067-1,660% ROI

Investment:$50K-$75K

Confidence:High

Q1-Q2 2025

Mobile Excellence

186-529% ROI

Investment:$100K-$175K

Confidence:Medium

Q1-Q2 2025

Integration Gaps

203-426% ROI

Investment:$95K-$165K

Confidence:Medium

Q1-Q2 2025

Unit Economics by Segment

6 segments

Segment	ACV	LTV:CAC	Payback	PMF
Sports Commissions	$35K	20:1	2.1 mo	9.5/10
CVB/DMO	$30K	20:1	2.2 mo	9/10
Major Festivals	$25K	16:1	2.4 mo	8/10
University Athletics	$30K	12:1	3 mo	8.5/10
Multi-Event Nonprofits	$22K	12:1	3.6 mo	8/10
Association Conferences	$25K	20:1	2.2 mo	7.5/10

Buyer Personas

8 personas

📄BUYER-PERSONA-CARDS.md

Sports Commission

Jen Martinez

ACV$15K-$50K

PMF9.5/10

HUNT NOW

CVB/DMO

Marcus Thompson

ACV$20K-$60K

PMF9/10

HUNT NOW

University Athletics

David Park

ACV$18K-$45K

PMF8.5/10

HUNT NOW

Festival

Marcus Chen

ACV$10K-$40K

PMF8/10

EXPAND Y2

Event Nonprofit

Rachel Kim

ACV$12K-$35K

PMF8/10

EXPAND Y2

Association

Michael Torres

ACV$15K-$40K

PMF7.5/10

SELECTIVE

Shift Nonprofit

Jen Rodriguez

ACV$8K-$25K

PMF7/10

SELECTIVE

Corporate CSR

Sarah Mitchell

ACV$50K-$500K

PMF5/10

DEFER

Financial Projections

2025

Conservative Scenario

New Clients28

Investment$235K

Year 1 ARR$700K

Year 1 Net$465K

3-Year Cumulative

$2.8M

Aggressive Scenario

New Clients43

Investment$365K

Year 1 ARR$1.1M

Year 1 Net$735K

3-Year Cumulative

$4.5M

Competitor Landscape

8 tracked

📄COMPETITOR-REVIEW-ANALYSIS.md

SignUpGenius

Reviews1,993

G24.5

low threat

Better Impact

Reviews389

G2—

medium threat

VolunteerLocal

Reviews202

G24.8

medium threat

InitLive/Bloomerang

Reviews113

G24.6

high threat

Galaxy Digital

Reviews100

G24.4

medium threat

Rosterfy

Reviews50

G24.5

high threat

VolunteerHub

Reviews16

G24.5

medium threat

myTRS

Reviews124

G2—

YOU

Competitor Pain Points

opportunities

📄COMPETITOR-REVIEW-ANALYSIS.md

Reporting Limitations

5/5

Confusing Interfaces

5/5

Integration Issues

5/5

Poor Mobile Experience

4/5

High Pricing

4/5

Steep Learning Curve

4/5

myTRS Opportunity: These pain points represent switching triggers that myTRS can exploit with superior solutions.

Customer Switching Triggers

% of switches

📄COMPETITOR-REVIEW-ANALYSIS.md

Cannot generate required reports

40%

Too expensive for scale

35%

Poor volunteer experience

30%

Lack of integration

28%

Too much time on software

25%

Inadequate communication tools

22%

PESTLE Environment Analysis

macro factors

📄PESTLE-ANALYSIS-2025.md

Political

Tourism funding programs

Economic

Sports tourism boom ($707B)

Social

Gen Z volunteering surge

Technological

AI adoption (71% nonprofits)

Legal

Privacy regulations (21 states)

Environmental

Climate event disruptions

2025 Conference Calendar

10 events

📄INDUSTRY-ASSOCIATIONS.md

Jan 12-15PCMA Convening LeadersMEDIUM

Mar 30-Apr 2AFP ICONMEDIUM

Apr 14-17Sports ETA SymposiumMUST ATTEND

Jun 3-6Points of LightMUST ATTEND

Jun 9-12NACDA ConventionHIGH

Jun 14-17MPI WECMEDIUM

12-Month Strategic Roadmap

2025

Quarter	Primary Focus	Investment	Target Clients
Q1 2025	Sports Commission Market Entry	$50K-$75K	5-8
Q2 2025	CVB Market + Integrations	$60K-$90K	5-8
Q3 2025	Mobile Excellence	$75K-$125K	10-15
Q4 2025	Market Expansion	$50K-$75K	8-12
TOTAL	Diversified Growth	$235K-$365K	28-43