Year-Round Engagement: Beyond the Annual Event
- Event-only engagement costs you: recruitment overhead, lost institutional knowledge, broken relationships, reduced event quality
- Build a year-round rhythm: monthly touchpoints (newsletters, spotlights), quarterly deeper engagement (appreciation events, training)
- Create ongoing opportunities: administrative support, committee roles, mentorship programs between major events
- Treat volunteers like alumni: stay connected even when inactive, make returning frictionless ("Welcome back!")
- Retention benchmarks: below 50% signals problems; strong programs achieve 70-80% year-over-year retention